You can see here the product is creamy white. The 100ml tube is convenient whether in your beach bag or on your vanity table :-)
After more than a week of use, I can say that I'm very happy with this product. Since I usually just use concealer and powder, I use this as a makeup base and it works wonderfully.
My trick is dust a layer of Make Up For Ever HD powder all over after applying the sunscreen. This provides a smooth surface for my loose powder to sit on. My powder and blush stay put all day. Not oily whatsoever.
(If my skin happens to be dry on a random day, I'd mist some Avène spring water to set the makeup.)
A dime-sized amount is enough for my face and neck. I've found my HG sunscreen and makeup base!